One of the most common questions we are asked, is what font should be used in a book, "Sans serif" or "serif".

There are two primary styles of type: "sans serif" and " serif".  "Serifs" are the tiny tails on the text. Most books use a 11 to 12 pt serif font for the body copy and a bold sans serif fonts for chapter titles and headers. Depending on the age of your target audience the larger type could be more suitable. 

Whilst there is no set standard, there are some fonts which have stood the test of time. In the following paragraphs we have included samples of a number of fonts which are widely used and are popular with professional book designers.

Garamond

Bembo

Caslon

Janson